Francisco Giner
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Frightenly funny!

Client: Littlebro Ltd  |  Date: August 2013  |  Scope: Product Development, Branding & Identity, Packaging, Communcation

The Keedoz Universe is a toy range launched by Littlebro, a young company with offices in Valencia and Hong Kong that designs and manufacturers toy products.

Our strategy was to launch an umbrella brand under which sub-brands with different lines are launched. The product lines are always designed with unique characters, appealing storytelling and filled with humour. The first line launched was Zombie Party. It involves a series of small and mischievous monsters that get up to no good and have fun while avoiding the the evil Zombie Hunter’s powers.

The personality and style of the original product line was defined for subsequent lines to follow suit. It is the last project in which i have completely immersed myself in and one of the most complete. The development took over a year (just the starting point) which started at concept creation and finished at point of sale. Currently it has begun to be marketed in the United States, Russia, Poland, China and Spain.

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